How SEO Companies Use Google Analytics For Insights

Google Analytics provides a wealth of data that can increase the effectiveness of an SEO campaign. Despite the existence of alternative search engines, Google continues to attract the largest share of online searches. So many people depend on Google that the search engine has become almost synonymous with the term “search engine.” SEO success, therefore, largely depends on the visibility of a website to relevant queries executed by Google users.

Google provides free tools such as Google Analytics to site owners to encourage SEO. Data provided by Analytics includes the number of visits to a site and the type of platform used to view it. Analytics also lists referring sites and documents user activity while on a site. Other information includes bounce rates and search queries used to find a website. SEO companies use all the analytics to improve the performance of the sites they manage. Here’s how.

Backlink Checks

Search engine page rank has much to do with the number and quality of external sites that link to a particular page. Valuable pages have many external links leading to them, causing Google to display them prominently on search engine results pages (SERPs), especially if those backlinks come from authoritative domains. Pages with many low-quality backlinks that come from spam or scam sites, however, appear lower in the SERPs because Google automatically assumes that only low-quality sites link to other low-quality sites.

SEO professionals use Analytics data to manage backlink campaigns and find ways to encourage high-quality sites to link to the pages that they manage. Simultaneously, SEO experts spend time contacting low-quality sites in hopes of getting them to remove links to their content.

Traffic Measurement

Traffic can indicate the popularity of a site. Google Analytics reports the number of visitors and the duration of each visit. SEO companies like to see the number of visitors to a client’s site increase as well as the length of each visit. As traffic increases, so will the number of advertising clicks or completed lead generation forms. SEO success, however, depends on factors beyond traffic. Sites that do not have content that matches user queries will often have high bounce rates, where visitors do not stay long enough to convert into a customer.

Keyword Analysis

Google Analytics provides an acquisition report that shows the sources of your traffic as either paid or organic. Paid traffic comes from PPC advertising campaigns with Adwords, which integrates with Analytics. Using the list of search engine queries search used by site visitors, SEO technicians can discover the effectiveness of the keywords used on a site as well as sources of potentially irrelevant traffic. Content creators use the list of queries to guide their work to increase the relevance of a site to desirable keywords, increasing the site’s value to search engine users.

Site Changes

Google Analytics and Webmaster Tools combine to give SEO professionals a way to guide site modifications via A/B testing. Such tools reveal what changes to a page increase its effectiveness through a methodical process. The method works by showing some users the original page and others a modified page. If the modified page results in more conversions, SEO technicians know they have done well. Developers can use the data from failed page modifications to guide future changes as they continue to optimize client websites.

Google Analytics provides valuable information that SEO professionals use to optimize websites for their clients. The tactics listed above include only some of the ways such companies use Analytics data. Such methods help business create and maintain sites that help their clients achieve their goals.

Local Satellite Internet Providers

Today it is unimaginable for anyone, anywhere in the world to do business with internet connectivity. Over the years Satellite internet has become more popular that traditional ways people connect to the internet such as the dial-up system or the DSL network. There are some places in the world where traditional internet connections are not available. In some instances even when internet is available, the quality of connections may be poor. Regardless of where people live today in the world they may still need to do business to earn a living. This is where the services of a local satellite internet provider become vitally important.

Advantages of using

There are many advantages from using local satellite internet:

Worldwide Coverage- Due to uneven terrain and curvature of the planet traditional internet services through cable or phone lines are problematic. Regardless of where and how remote your location is, Satellite internet is available to you and just a phone call away.
Reliability-The traditional internet connections options can sometimes prove unreliable. In some cases the quality of service may be too poor. The local satellite internet option will eliminate such problems for you.
Fast Services- High Speed Satellite internet is faster than the traditional terrestrial broadband connection which can take weeks at times to get your work order fulfilled, even when that service is an available option for your area. VSAT Systems can provide the customers and end users with great speeds even as high as 2 Mbps upload and 4Mbps download
Affordable and Cost effective- Do you know that it costs on the average about $10,000-$100,000 to lay cable lines for about 1 mile depending on physical factors. Such high cost can affect the rate plans offered to the end-user. Your local satellite internet provider can offer you affordable service plans to suit your budgetary needs.
Mobile Solutions- One of the shortfalls of Broadband internet is that it has no mobile functions. When it is installed, it functions at the specific location where it is located. Satellite internet on the other hand has the ability to be taken from one place to the other. As long as the VSAT dish has clear sight, it could be moved from one place to another.
When it comes to Local Satellite Internet services, nobody does it better than HughesNet Our Company cares for our customers. Our technicians are well trained professionals that will take care of your installation in a timely manner. We are only a phone call away

TechCrunch gets QUIC

By Nathan W Center

A recently posted article on Tech Crunch by Frederic Lardinois addresses an exciting new protocol Google is testing and it is proving to accelerate the way our computers are talking to each other. There are a few interesting bits about how QUIC works that were left out however.

Called Quick UDP Internet Connection, or QUIC, it is tackling some of the more perplexing issues with TCP and SPDY that, for the sake of accuracy and security, slow our connections down and in the worst cases, cause us to leave our content before it has fully loaded out of frustration. QUIC, Google hopes, will help resolve said issues. It is an innovation that could optimize even more, an environment that is already near peak efficiency.

One way it seeks to accomplish this is through bandwidth estimation of communications in both directions. Once it has that data QUIC can use the results to control the flow of information, distributing packets evenly and reducing loss.

It doesn’t repeat itself either. It is not always a good idea to reduce redundancy, even in the war against latency but this is another tactic employed by Google’s experiment. What this means is that QUIC does not re-use packet numbers, limiting timeouts from re-transmission. Overall, this seems to simplify recovery of lost data and aid in controlling congestion.

The post on Tech Crunch is a little vague about how QUIC will mesh with current technologies. While he points out that most Chrome users have already experienced QUIC, (testing has been ongoing,) Lardinois doesn’t really discuss what this means. QUIC is not likely to replace technologies already in place, but this was never really its intention.

It was built to help Google explore ways to make its services faster. The net and technology standard of TPC, well known and well established, is far too prevalent to supplant. Instead, the consensus and hope is that over time engineers and makers will adopt the most vital elements of QUIC based on proven and demonstrated efficacy.

As he closes, Lardinois mentions Google’s intent to run QUIC up the flagpole at the Internet Engineering Task Force, or IETF, an organization whose self-styled goal is to “Make the internet work better.” It will be interesting to see Google’s results and what the IETF thinks about them in the time to come.